WHAT IS

YOUR

SOUND?

BOSS is one of the most well-known guitar pedal brands worldwide. As a bass and guitar player, I aimed to showcase the esoteric nature of guitar pedals in a way that was universally captivating. The CTA, “Search for your sound,” was inspired by the vast world of sound exploration permitted by guitar pedals.

The motion & auditory components interpret how various pedals (distortion, hyperfuzz, phase shift) allow a musician to drastically alter audio.

There’s a limitless world of undiscovered sounds— yours may be waiting to be found.

CREDITS

ART DIRECTION: Veronica Drake

POSTER DESIGN: Veronica Drake

MOTION DESIGN: Veronica Drake

SOUND DESIGN: Veronica Drake

Previous
Previous

THE FABRIC OF SOCIETY

Next
Next

CHERRY BOMB